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On May 18, 2024, a grand event marking a new trend in home furnishing—the BAINENG 518 Stainless Steel Kitchen Cabinet Festival—dazzlingly kicked off in the spotlight. This event brought together industry elites from across the country, BAINENG's dealer partners, and numerous media representatives to jointly witness an important moment as the stainless steel home furnishing industry steps into a new era of health and quality.
With the continuous introduction of various old house renovation policies and the increasing awareness of health in recent years, the market is constantly calling for higher quality and more unique home products and services. Against this backdrop, BAINENG is using "healthy kitchen" as a focal point to actively lead a profound transformation in quality home living.
In his opening speech, BAINENG's Chairman Hu Shuangxi stated that BAINENG is continuously innovating and upgrading, cultivating and developing new quality productivity in the industry to meet consumers' increasing demands for personalization and quality. Taking this 518 Stainless Steel Kitchen Cabinet Festival as an opportunity, BAINENG aims to promote continuous innovation and healthy development in the stainless steel home furnishing industry.
Zhongguancun Huizhi Antibacterial New Materials Industry Technology Innovation Alliance Secretary-General Zhang Yingzeng said in his speech that BAINENG has deeply understood the current urgent demand of consumers for healthy home furnishings, developed an antibacterial series of products, and led the industry towards a greener, high-quality, and sustainable development path.
Haotian Hengji Group's Executive Vice President Yu Qin said that BAINENG's high-quality, differentiated stainless steel home products not only enrich the product lines of decoration companies but also bring consumers an unprecedented healthy living experience.
Later, Founder of Zhuangqi Lianjie Hu Lian gave a themed presentation titled "Trends in Kitchen Design from a Home Decoration Perspective," analyzing the industry's current situation and development trends from a macro perspective. She pointed out that future users will pay more attention to quality and personalization in their choices of home decoration products, and stainless steel cabinets are gradually becoming the mainstream choice in modern kitchen design.
In his themed presentation "Healthy Kitchen New Standards in the Era of Stock" at BAINENG Home's Sales Center, Director Li Peng introduced BAINENG's future marketing strategies and launched the Manshen strategic new product. Mr. Li pointed out that in the current stock housing market, BAINENG will establish new standards for healthy kitchens through product and service innovation to meet consumers' higher demands for home life.
Subsequently, BAINENG held a signing ceremony with representatives of decoration companies. BAINENG Home's Channel Center Director Hu Yong, Chen Ye, General Manager of R&D Supply Chain at Shanghai Dongdu Architectural Decoration and Design Engineering Co., Ltd., Yu Qin, Executive Vice President of Haotian Hengji Group, and Zhu Honggang, General Manager of the Procurement Center at Shanghai Quanzhu Holdings Group Co., Ltd., attended the signing ceremony. The strategic cooperation between BAINENG and the decoration companies will not only deeply complement resources but also provide consumers with more diverse, environmentally-friendly, and durable home choices.
Liu Xinyan, General Manager of the Guangdong Branch of Jiuyi Decoration, Zhu Honggang, General Manager of the Procurement Center at Shanghai Quanzhu Holdings Group Co., Ltd., Yu Qin, Executive Vice President of Haotian Hengji Group, Hu Lian, Founder of Zhuangqi Lianjie, Li Peng, Sales Center Director of BAINENG Home, Hu Yong, Channel Center Director of BAINENG Home, Gou Lili, BAINENG Home's Beijing Dealer, Yu Zhongcheng, BAINENG Home's Nanjing Dealer, Zhang Yingzeng, Secretary-General of Zhongguancun Huizhi Antibacterial New Materials Industry Technology Innovation Alliance and Xing Dongliang, Founder of the self-media influencer group StarLink 101, jointly participated in the launching ceremony of the 518 Stainless Steel Kitchen Cabinet Brand Festival.
Next, the high-level dialogue session "Upgrade Kitchens, Protect Healthy Living" was splendidly presented. BAINENG Home's General Manager Wang Wenshuan said that BAINENG cabinets have the outstanding advantages of being healthy, environmentally-friendly, and durable, providing consumers with a better experience in renovating old kitchens. In the future, BAINENG will deeply integrate into the wave of Industry 4.0's intelligence, leading the industry towards a more brilliant future.
Zhang Yingzeng, Secretary-General of Zhongguancun Huizhi Antibacterial New Materials Industry Technology Innovation Alliance, pointed out many existing problems with traditional cabinets and the increasing consumer demand for higher-quality cabinets. Zhu Honggang, General Manager of the Procurement Center at Shanghai Quanzhu Holdings Group Co., Ltd., believes that with their excellent performance and customization advantages, stainless steel cabinets are becoming the preferred solution for kitchen upgrades. Yu Qin, Executive Vice President of Haotian Hengji Group, shared that there is a growing trend where users increasingly focus on quality and personalization in their choice of home decoration products. BAINENG dealer representative Yu Zhongcheng stated that regardless of how service channels change, our mission remains the same, which is to serve every single BAINENG user well.
Looking to the future, BAINENG Home will further deepen the layout of its channels, continuously improve the level of automation and information, achieve dual upgrades in production efficiency and product quality, and open a new chapter in stainless steel home furnishing.
