On November 5th, the 'Renewal with Old Items & Double 11 Discount Event'—a special live-streaming session hosted by the President of Baineng Home Furniture—was successfully held. The General Manager of Baineng's Marketing Center, Tao Jun, personally attended the live stream, showcasing the unique charm of Baineng stainless steel home furnishings through a series of innovative and entertaining interactive experiences. The entire event attracted over 252,874 interactions, creating unprecedented buzz.
Yang Zhongbin, the Manager of the Marketing Support Department at Baineng, acted as the Brand Benefits Officer for this event. He gave a detailed introduction to the company's brand background and development history. He also explained several major discount measures of the event, including a 11.11 RMB renewal card, a chance to smash a golden egg to win lavish prizes with every order, and high-end home appliances giveaways upon meeting purchase thresholds. All discounts were offered directly at factory prices, fully reflecting Baineng's sincere gratitude to consumers.
To better meet the home furnishing needs of different families, the live stream featured a "Dream Home Makeover" segment. The host carefully recommended suitable product packages for several representative families based on their individual renovation needs. This not only demonstrated Baineng's professional capabilities in customized services but also allowed the audience to intuitively experience the practical application of the products, garnering widespread acclaim.
The live stream also featured a special "Environmental Knowledge Mini-Class" segment. The host, in a relaxed and humorous manner, led the audience through various fun knowledge points related to eco-friendly home furnishings and conducted a quiz with prizes, vividly conveying the concept of living green and sustainably.
During the climax of the live stream, Tao Jun, the General Manager of Baineng's Marketing Center, made a surprise appearance, announced special discounts, and unveiled the latest government subsidy policies for trade-ins along with the company's promotional offers. These highly attractive discount policies quickly ignited the enthusiasm of the viewers to place orders.
The successful hosting of this event not only further enhanced Baineng's positive brand image but also accumulated strong momentum for the ongoing 'Renewal with Old Items & Double 11 Discount Event.' In the future, Baineng Home Furniture will continue to adhere to the concept of innovative development, providing consumers with more high-quality and eco-friendly home furnishing options.